The cut-throat cell phone competition in Pakistan

Smelling a cut-throat competition after the advent of two more cellular phone companies, the existing operators have geared their efforts up for an improved market share.

After free roaming incentive and a host of other offers – the state-owned Ufone, on the eve of Pakistan’s Independence Day, made ripples in the telecommunication market by providing free prepaid connection to the public.

However, the three-day free connection extravaganza was marred by mismanagement, which at few outlets created a situation of lawlessness where Police was called in…