Pakistan Products Draw Big Crowds at Indian Trade Fair

For the last couple of years, Chinese firms had been attracting the largest crowds at the India International Trade Fair (IITF). Being a partner country this year, China brought in the largest business delegation, comprising almost 100 companies.

But going by the sparse crowds at the Chinese pavilion, India’s fascination with the dragon seems to be on the wane. Instead, companies from Pakistan and South-East Asian countries like Thailand and Malaysia are attracting visitors this year.

Some of the largest Pakistani food companies, including National Foods, Shan and Young’s are present at the IITF for the first time. All the companies have plans to enter the Indian market.

‘The company has done extensive market research in India and there is a huge market for affordable subcontinental food. In the next three months, our products will be available across 1,500 retail outlets in Delhi,’ said Jatin Rai, the sole importer of National Food’s products in India.

Stalls selling Pakistani handicrafts are also doing brisk business. ‘It is my third visit to Delhi and each time the response has been overwhelming. We are currently in the process of appointing a distributor in India,’ said M Aslam Usman, a representative from Clevedon, which is among the biggest exporters of glass and stoneware from Pakistan…