Pakistani Pop Music is the New Sensation in India

Pop has never been more in sync, as Indian record labels root aggressively for Pakistani pop. In fact, Lahore-based Ali Zafar, the latest voice to cross over, is an RD Burman buff who’s found a taker in Universal Music. ‘ Zafar is the third Pakitani artist, after pop band Jal and singer Faakir, to hit Indian shores in the last month. And the record deals have been easy play. ‘Pakistani artistes compose their own music and write lyrics too, which makes them different from Indipop singers who are mainly from the playback industry…