Meet Karachi’s ‘Perfume Chowk’ Entrepreneur

In Gulistan-e-Jauhar, there is one name which is on the lips of everyone, whether that person lives in Gulistan-e-Jauhar or some adjoining locality. That place is called “Perfume Chowk.” The name comes from a perfume shop originally which has been running for seven years at the same place. Mursaleen Khan Sherwani established his business after being disheartened and dissatisfied from other ventures. Sherwani started his own business with Rs500 in his pocket and his “shop” was made up of one small cart and two small electric bulbs. Today, he only runs his business from evening to late night and says he earns about Rs15,000 monthly from the shop.